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'The Spotify Camp Nou' - Barcelona agree deal with streaming giants

Barcelona's financial troubles have led to them selling the very name of their famous stadium.  ...



Barcelona's financial troubles have led to them selling the very name of their famous stadium. 

From next year, the team who refused shirt sponsors until 2007 will play at the 'Spotify Camp Nou'.

On Tuesday evening, Barcelona confirmed a sponsorship deal with Swedish streaming giants Spotify, that will grant them naming rights for their 65-year old ground. Spotify will also replace Rakuten as Barça's main shirt sponsor.

It's believed the four-year deal is worth in the region of €280million. That will help Barcelona raise their salary cap for next season, with the Catalan giants said to be €200million over their current limit.

Earlier this year, Barcelona president Joan Laporta revealed the club's debt had spiralled to a total of €1.35billion.

We are very proud to be able to announce a pioneering alliance like this with a worldwide reference entity like Spotify," proclaimed Laporta.

“This union will allow us to continue bringing the Club closer to its fans and making them feel, even more, part of the Barça family through unique experiences, which will allow us to combine entertainment and football, making it possible for us to reach, at the same time, a greater number of people around the world.

“It is also about a union with which we continue to take steps forward in this new era that we have begun and that demonstrates, once again, the innovative character and constant improvement that characterise Barça and that have made it a unique club. Worldwide”.

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